Movie Studios Use Tracking Studies in Which Prospective Moviegoers Are

question 134

Multiple Choice

Movie studios use tracking studies in which prospective moviegoers are asked questions about an upcoming film release to help them forecast sales. This is an example of

• A) movie advertising.
• B) marketing research.
• C) tactical support.
• D) cross-movie research.
• E) movie audits.

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Definitions:

Strategic Goals

Long-term objectives that an organization aims to achieve, which guide its overall direction and decision-making processes.

Geocentric Staffing Model

A staffing approach used by multinational companies where the best employees, regardless of nationality, are appointed to positions worldwide.

Human Resource Management

The strategic approach to the effective management of people in an organization to help it gain a competitive advantage.

Power Distance

A cultural dimension that describes the extent to which individuals in a society accept the distribution of power as being unequal or hierarchical.