Nielsen PRIZM (Part of Nielsen Claritas)segmentation Classifies Every Household into One

question 25

Multiple Choice

Nielsen PRIZM (part of Nielsen Claritas) segmentation classifies every household into one of 66 demographically and __________ distinct neighborhood segments to identify lifestyles and purchase behavior within a defined geographic market area,such as zip code.

• A) psychographically
• B) behaviorally
• C) situationally
• D) socioeconomically
• E) ethnographically

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Definitions:

Unilateral Changes

Changes imposed by one party onto another without mutual agreement or negotiation.

Bargained

Negotiated terms and conditions that have been agreed upon by two or more parties, especially relating to employment contracts and labor relations.

Impasse

A deadlock or stalemate reached during negotiations where both sides are unable to resolve differences and move forward, often leading to a halt in discussions until conditions change.

Mainstream Industrial Relations

Pertains to the conventional study and practice of the relationship between employers, workers, and the government including trade unions and collective bargaining.