Segmentation Based on Some Subjective Mental or Emotional Attributes, Aspirations

question 133

Multiple Choice

Segmentation based on some subjective mental or emotional attributes, aspirations, or needs of prospective customers is referred to as

• A)behavioral segmentation.
• B)affective segmentation.
• C)socioeconomic segmentation.
• D)psychographic segmentation.
• E)psychosocial segmentation.