Procter & Gamble Introduced Crest Toothpaste,the First Fluoride Toothpaste,it Was

question 18

Multiple Choice

Procter & Gamble introduced Crest toothpaste,the first fluoride toothpaste,it was intended for use by children and was therefore given a child-appealing bubblegum flavor.Sometime later,the same basic formula was given a fresh,minty flavor to appeal to adults.What marketing strategy did P&G use in this example?

• A) product segmentation
• B) market expansion
• C) product differentiation
• D) usage segmentation
• E) psychographic segmentation

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Definitions:

Transportation Cost

The expense incurred in moving goods or materials from one location to another.

Outbound Shipment

The process of sending goods from a warehouse or distribution center to their next destination, which could be another distribution center, a retail store, or the end customer.

Omni-Channel Retail

A seamless approach to retail that integrates the different methods of shopping available to consumers, such as online, in a physical store, or through a mobile device.

Shopping Experience

The overall perception and satisfaction of a customer during the process of purchasing products or services, including factors like convenience, service, and atmosphere.