Market Segmentation Refers to

question 8

Multiple Choice

Market segmentation refers to

• A) the philosophy that to do a truly excellent job of marketing, a company should concentrate only one customer segment at a time.
• B) aggregating prospective buyers into groups that have common needs but who respond differently to a marketing action.
• C) aggregating prospective buyers into groups that have common needs and will respond similarly to a marketing action.
• D) disaggregating prospective buyers from groups into segments of one (individuals) and creating or designing specific products that will satisfy each individual's unique needs.
• E) the belief that it is possible to satisfy every customer's needs if you can identify the correct segment within which they belong.

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Definitions:

Industrious

Describes a person who is hardworking, diligent, and persistent in their efforts, often leading to productive outcomes.

Industrious

Characterized by hard work, diligence, and a strong work ethic.

Skills Valued

Abilities or proficiencies that are highly regarded and sought after in various contexts, such as in the workplace or personal life.

Culture

A system of shared beliefs, norms, behaviors, and expectations that persist over time and prescribe social behavior and assumptions.