Key to Positioning a Product or Brand Effectively Is Discovering

question 9

Multiple Choice

key to positioning a product or brand effectively is discovering the perceptions of its potential customers.In determining its positioning in the minds of customers,companies take four steps: (1) identify the important attributes for the product or brand class; (2) discover how target customers rate competing products or brands with respect to these attributes; (3) ___________; and (4) reposition the company's product or brand in the minds of potential customers.

• A) decide whether to keep or delete the market segment that your product offering targets
• B) identify the competitors' brands that make up the consideration set
• C) create a marketing plan based on customers' perceptions
• D) identify market niches that were not previously selected during the market segmentation process
• E) discover where the company's product or brand is on these attributes in the minds of potential customers

Recognize the importance of environmental factors and community infrastructure in disease prevention.

Understand the historical development of public health initiatives and their impact on community health.

Analyze the role of government and non-governmental organizations in the advancement of public health.

Identify key figures and their contributions to public health and nursing.

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Definitions:

Clustering

Clustering is the process of grouping similar items together, which can facilitate recall and organization of information.

Memory Recall

The process of retrieving information from the past stored in the brain.

Randomly Assign

Randomly assigning in experiments involves allocating participants or subjects to different groups in a random manner to reduce biases and ensure variability among groups.

Cultural Research

The study and interpretation of cultures, exploring their practices, beliefs, and dynamics through various methodologies.