Aggregation of Prospective Buyers into Groups That (1)have Common Needs

question 39

Multiple Choice

aggregation of prospective buyers into groups that (1) have common needs and (2) will respond similarly to a marketing action is referred to as __________.

• A) market diversification
• B) market differentiation
• C) market segmentation
• D) market augmentation
• E) market repositioning

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Definitions:

Person Perception

The process by which individuals form impressions and make judgments about the characteristics and motives of others.

Attributes

are qualities, features, or characteristics that are associated with or inherent in someone or something.

Contrast Error

A cognitive bias in performance evaluation where the assessment is influenced by the comparison with others rather than objective criteria.

Negative Information

Refers to details, facts, or data that present an unfavorable, pessimistic, or adverse view of a situation, person, or entity.