Figure 9-1 -Figure 9-1 Above,"C" Represents Which Stage of the Market Segmentation

question 240

Multiple Choice

Figure 9-1
-Figure 9-1 above,"C" represents which stage of the market segmentation process?

• A) link needs to actions
• B) identify market needs
• C) establish a marketing protocol
• D) execute marketing program actions
• E) segment and select the target markets

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Definitions:

Nonrival Good

Good for which the marginal cost of its provision to an additional consumer is zero.

Marginal Social Cost

The additional cost to society of producing one extra unit of a good or service, considering both private costs and externalities.

Marginal Private Cost

The additional cost incurred by the producer for producing an extra unit of a good, not considering external effects.

Equilibrium

A state where market supply and demand balance each other, and, as a result, prices become stable.