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analysis of the pillow market using a market-product grid suggests that the most important segment to target is
Retailer
A business entity that sells goods or services directly to consumers, usually in small quantities.
Wholesaler
An entity in the distribution channel that buys goods in large quantities from manufacturers or importers and sells them to retailers or other businesses.
Material Terms
Essential conditions and stipulations within a contract that are significant to the agreement and affect its execution or enforcement.
Subject Matter
The specific object or topic under consideration, discussion, or legal examination.
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