Marketing Action That Can Be Taken to Sell a Single

question 149

Multiple Choice

marketing action that can be taken to sell a single product or service to multiple market segments is to

• A) develop and produce another version of the product.
• B) manufacture products that appeal to different markets.
• C) develop separate promotional campaigns.
• D) purchase another firm that has additional products that would appeal to multiple markets.
• E) issue stock to fund additional research and development for new products.

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Definitions:

Flap Their Wings

A phrase describing the action birds, and some insects, perform to take off, fly, or maintain altitude by moving their wings up and down.

Shock Avoidance

A behavioral principle where organisms learn to perform actions to prevent or avoid an unpleasant or painful stimulus.

Conditioned Response

A learned response to a previously neutral stimulus that has become associated with a biologically significant stimulus through conditioning.

CS-US Association

The process in classical conditioning whereby a previously neutral stimulus (CS) becomes associated with an unconditioned stimulus (US) to elicit a conditioned response.