Compared to a Multiple Products,multiple Market Segments Strategy,a One Product,multiple

question 195

Multiple Choice

compared to a multiple products,multiple market segments strategy,a one product,multiple market segment strategy

• A) is a much more effective means of meeting consumers' individual needs.
• B) creates greater cost savings in manufacturing costs.
• C) is a more effective way of meeting organizational objectives.
• D) has significantly higher distribution costs.
• E) is more profitable since a firm can charge the new segment higher prices without changing the product.

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Definitions:

Emotive Style

A communication or behavioral style that is characterized by the expression and management of emotions.

Directive Style

A leadership approach characterized by giving clear, explicit instructions and expecting compliance.

Excess Zone

A state or area where something exists in quantities or amounts greater than necessary or desired.

Secure And Confident

Describes a state of being wherein an individual feels self-assured and stable in their abilities, decisions, and self-worth.