MyTwinn Makes Dolls That Look Like Young Girls

question 245

Multiple Choice

MyTwinn makes dolls that look like young girls.For $119,the firm will make a doll that looks just like a photograph.So,if you send in the money and a photo of your young niece,she could have a doll that is her twin! This is an example of

• A)family branding.
• B)"Tiffany" marketing.
• C)multiple products and multiple market segments.
• D)mass customization.
• E)specialty customization.

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Definitions:

University Market

The university market pertains to the specific segment of the market comprising college and university students, characterized by unique needs and purchasing behaviors.

Mass Media

Diverse media technologies intended to reach a large audience via mass communication, including broadcasting, publishing, and the internet.

Microculture

A distinct cultural group that exists within a larger cultural framework, often sharing specialized values, norms, traditions, or practices.

Age Cohort

A group of individuals who share similar ages and, as a result, typically experience similar historical or social life events at approximately the same stages in life.