Best Segmentation Approach Is the One That

question 236

Multiple Choice

best segmentation approach is the one that

• A) makes it easiest to reach the segment.
• B) maximizes the opportunity for future profit and ROI.
• C) recognizes different needs of buyers among different segments.
• D) recognizes similarities of needs of potential buyers within a segment.
• E) is simplest and least costly in assigning potential buyers to segments.

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Definitions:

Scapegoats

Individuals or groups blamed for wrongs that they haven't committed, often as a way of deflecting blame from the true culprits.

Least Power

A principle suggesting that in a social relationship, the person who cares the least has the most power.

Discrimination

The unjust or prejudicial treatment of different categories of people, especially on the grounds of race, age, or sex.

Prejudice

A preconceived opinion or bias against an individual or group without sufficient information, often leading to discrimination and social injustice.