Campbell's Found That Its Canned Nacho Cheese Sauce,which Could Be

question 78

Multiple Choice

Campbell's found that its canned nacho cheese sauce,which could be heated and poured directly onto nacho chips,was too hot for Americans in the East and not hot enough for those in the West and Southwest.Today,Campbell's plants in Texas and California produce a hotter nacho cheese sauce than what is produced in the other plants.Campbell's is using __________ segmentation.

• A) demographic
• B) behavioral
• C) economic
• D) geographic
• E) psychographic

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Definitions:

Triangle Shirtwaist Fire

A catastrophic factory fire in New York City in 1911, leading to significant improvements in industrial safety standards.

Factory Safety Standards

Regulations and guidelines designed to ensure the safety and health of workers in industrial settings.

Urban Areas

Geographical regions characterized by higher population density and vast human features in comparison to areas surrounding them, often centers of commerce, politics, and culture.

Rural Areas

Regions located outside towns and cities, often characterized by lower population density, agricultural or natural terrain, and lesser availability of certain public services.