Which of the Following Statements Regarding Market Segmentation Is Most

question 79

Multiple Choice

Which of the following statements regarding market segmentation is most accurate?

• A) Even if a firm finds only one potential market segment, it should take advantage of the opportunity, no matter what.
• B) Market segmentation only works for large corporations because small businesses don't have the resources to engage in the process or implement the resulting marketing actions.
• C) Governments should not attempt market segmentation because there is no need for them to do so.
• D) If a business firm goes to the trouble and expense of segmenting its markets, it expects to increase its sales, profits, and return on investment.
• E) Market segmentation strategies work less than 25 percent of the time. However, for the instances that it does work, the benefits more than compensate for previous failures.

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Definitions:

Peaches

A type of fruit known for its sweet flavor and fuzzy skin that grows on trees in temperate regions.

Opportunity Cost

The price of foregoing the next most desirable option when a decision is made.

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Portable electronic devices used for mobile communication, including voice calls, text messaging, and internet access.

Herring

A type of fish found mainly in the North Atlantic, known for its significance in various cuisines globally.