Segmentation That Is Based on Some Objective Physical (Gender,ethnicity),measurable (Age,income),or

question 19

Multiple Choice

Segmentation that is based on some objective physical (gender,ethnicity) ,measurable (age,income) ,or other classification attribute (occupation) of prospective customers is referred to as

• A) personality segmentation.
• B) demographic segmentation.
• C) usage segmentation.
• D) needs segmentation.
• E) behavioral segmentation.

---

Definitions:

Communication

The act of conveying information and meaning through various methods, including spoken, written, non-verbal, and digital forms, facilitating understanding and connection.

Values

Core beliefs or standards that guide and motivate attitudes and actions in individuals and across societies.

Desirable

Qualities or traits that are regarded as advantageous, beneficial, or attractive.

Morally Correct

Pertains to actions or behaviors that are considered right, ethical, and acceptable within the framework of a particular moral or ethical system.