Which of the Following Statements Regarding Segmentation Bases Is Most

question 55

Multiple Choice

Which of the following statements regarding segmentation bases is most accurate?

• A) The identification of demographic variables is more objective than the identification of psychographic variables, which is more subjective.
• B) The identification of psychographic variables is more objective than the identification of demographic variables, which is more subjective.
• C) Marketers should use segmentation bases in this order to reduce potential costs: behavioral, demographic, psychographic, and geographic.
• D) Behavioral segmentation is based primarily on personality.
• E) Psychographic segmentation is based primarily on product features.

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Definitions:

Close

The conclusion or final part of a document, presentation, or meeting, often summarizing key points or calling for action.

Persuasive Argument

A form of communication aimed at convincing the audience to accept a certain viewpoint or to take a specific action.

Proposal

A formal offer or plan submitted for consideration, approval, or discussion to achieve a specific goal or project.

Recipient's Challenges

Difficulties or obstacles faced by the receiver of a message or service, affecting their ability to fully understand or utilize it.