Which of the Following Statements Regarding Segmentation Bases Is Most

question 55

Multiple Choice

Which of the following statements regarding segmentation bases is most accurate?

• A) The identification of demographic variables is more objective than the identification of psychographic variables, which is more subjective.
• B) The identification of psychographic variables is more objective than the identification of demographic variables, which is more subjective.
• C) Marketers should use segmentation bases in this order to reduce potential costs: behavioral, demographic, psychographic, and geographic.
• D) Behavioral segmentation is based primarily on personality.
• E) Psychographic segmentation is based primarily on product features.

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Definitions:

Self-employment Taxes

Taxes that self-employed individuals must pay, covering Social Security and Medicare contributions.

Violating State Statutes

Acting against or failing to comply with laws enacted by a state legislature, potentially resulting in legal penalties.

Set One's Own Schedule

The flexibility to determine one's working hours rather than adhering to a set timetable imposed by an employer.

Work at Home

Employment where the job is performed from the comfort of the worker's home.