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Assume you are manager of The Outback Steak House,a franchised restaurant that has opened at new location in St.Louis.Describe which segmentation base(s)and its (their)respective segmentation variable(s)you would use to segment the U.S.market and explaining why each the appropriate market segmentation strategy.
Fixed
Pertaining to assets, costs, or charges that do not vary with the level of production or sales in the short term.
Cost Behavior Analysis
The study of how specific costs change in relation to changes in an organization's activity level.
Business Activity
Any actions undertaken by a company as part of its operations, including production, sales, marketing, and administration.
Unit Costs
Unit Costs refer to the total expenditure incurred to produce, store, and sell one unit of a product, including all variable and fixed costs.
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