Segmentation Based on What Product Features Are Important to Different

question 152

Multiple Choice

Segmentation based on what product features are important to different customers is known as

• A) demographic segmentation.
• B) psychographic segmentation.
• C) geographic segmentation.
• D) behavioral segmentation.
• E) socioeconomic segmentation.

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Definitions:

Existential Import

The implication that some statement or proposition necessarily involves the existence of certain entities.

Standard Form

A conventional, widely accepted manner of presenting an argument or expression, often in logic and mathematics.

Venn Diagram

A graphical representation of mathematical or logical sets pictorially as circles or closed curves within an enclosing rectangle (the universal set).

Proposition

A statement or assertion that expresses a judgement or opinion, which can be either true or false in a logical context.