A Marketing Manager Begins Asking "What If" Questions to Determine

question 229

Multiple Choice

a marketing manager begins asking "what if" questions to determine how changes in a factor like price or advertising affect marketing results like sales or profits,she is performing a(n) __________ analysis.

• A) marketing
• B) environmental
• C) structured
• D) query
• E) sensitivity

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Definitions:

Familiar

Well known from long or close association.

Gestalt School

A psychological approach emphasizing that the human mind perceives objects not by their individual parts but as whole structures or patterns.

Psychological Phenomena

Events, processes, or situations that involve the mind and mental processes, encompassing a wide range of concepts including perception, cognition, emotion, and behavior.

Entirety

The state of being whole or undivided; the full amount or extent of something.