Positioning Approach That Involves Seeking a Less Competitive,smaller Market Niche

question 162

Multiple Choice

positioning approach that involves seeking a less competitive,smaller market niche in which to locate a brand is referred to as __________.

• A) competitive repositioning
• B) head-to-head positioning
• C) differentiation positioning
• D) downsize positioning
• E) product repositioning

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Definitions:

CCA Class

In Canadian tax law, refers to the classification of depreciable property for purposes of calculating capital cost allowance, which is a type of depreciation for tax purposes.

Net Advantage

The total benefit gained from a particular action or decision, minus the costs incurred.

Corporate Tax Rate

The percentage of a corporation's income that is paid to the government as tax.

CCA Class

In the context of Canadian taxation, a method to categorize depreciable property according to its class for the purpose of determining capital cost allowance rates.