Which of the Following Is NOT a Reason to Segment

question 224

Multiple Choice

Which of the following is NOT a reason to segment a market?

• A) The ability to assign buyers to a segment is simple and cost-effective.
• B) All the buyers in the entire market have similar wants and needs.
• C) It would cause an increase in market share or profit.
• D) There is a potential marketing action to reach it.
• E) There are different wants and needs of buyers in the entire market.

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Definitions:

Producers

Entities or individuals that create goods or services for sale or exchange in a market.

Market Situations

Relates to the various conditions or scenarios under which markets operate, influenced by factors like competition, demand, and supply.

Perfectly Elastic

A market situation in which the quantity demanded or supplied responds infinitely or vastly to a change in price.

Excise Tax

A tax usually imposed on specific goods such as tobacco, alcohol, and gasoline, aimed at reducing consumption or raising revenue.