Nielsen PRIZM (Part of Nielsen Claritas)lifestyle Segmentation Is Based on the Belief

question 185

Multiple Choice

Nielsen PRIZM (part of Nielsen Claritas) lifestyle segmentation is based on the belief that "birds of a feather flock together." This type of consumer segmentation is referred to as

• A) psychographic segmentation.
• B) behavioral segmentation.
• C) situational segmentation.
• D) socioeconomic segmentation.
• E) geographic segmentation.

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Definitions:

Acupuncturists

Health care practitioners specialized in acupuncture, a traditional Chinese medicine technique involving the insertion of thin needles into specific points on the body to relieve pain or treat various health conditions.

Legal Positions

Roles or job titles within the legal profession, including lawyers, judges, paralegals, and other positions involved in the application, study, or administration of law.

Direct-Entry Midwives

Midwives who enter the profession directly without first becoming nurses, providing pregnancy and childbirth care.