Marketers Use Perceptual Maps as a Means to Display or Graph

question 148

Multiple Choice

Marketers use perceptual maps as a means to display or graph in two dimensions the location of products or brands

• A) against large market segments in a market-product grid.
• B) against small market segments in a market-product grid.
• C) in the minds of consumers.
• D) in the mind of a single consumer.
• E) against the revenues generated by other products or brands within the company.

Recognize the importance of positive reinforcement in health education.

Understand the role of summarization and review in reinforcing learning.

Appreciate the value of using demonstrations, illustrations, and real-life examples in health education.

Understand the implications of using medical terminology in client education.

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