Which of the Following Statements About Global Brands Is Most

question 114

Multiple Choice

Which of the following statements about global brands is most accurate?

• A) A global brand is marketed under different names but uses identical ads for all markets.
• B) A global brand has centrally coordinated marketing programs.
• C) A global brand alters the product formulation or service for each geographical region.
• D) A global brand delivers multiple benefits based on the GDP of each country.
• E) A global brand is a collaborative effort among several different national firms.

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Definitions:

Counteroffer

A response to an offer in negotiations that modifies the terms of the original offer.

Sale

The exchange of goods, services, or property for money or its equivalent.

Finance Lease

A type of lease in which the lessee has use of the asset for a longer period, which is most of the asset's useful life, and the lease payments cover the full cost of the asset.

Usage Of Trade

Usage of trade refers to the regular practices and methods of dealing in a certain business or trade, which can be considered in interpreting contracts.