Customers Have Their Groceries Scanned at the Supermarket Checkout Counter,the

question 95

Multiple Choice

customers have their groceries scanned at the supermarket checkout counter,the data are collected and processed by services such as SymphonyIRIGroup's (IRI) InfoScan.Consumer product firms like Proctor & Gamble use data collected by IRI to allocate scarce marketing resources.Which of the following data are not collected at retail checkout counters?

• A) coupon redemptions
• B) product bar codes
• C) product sales
• D) free sample redemptions
• E) household demographics

Grasp the fundamental characteristics of a balanced scorecard and its implementation.

Understand how net book value affects the interpretation of investment return.

Recognize the advantages of using residual income over other performance measures.

Define and calculate return on investment (ROI).

---

Definitions:

OCD

Obsessive-compulsive disorder, a mental disorder where individuals have recurring, unwanted thoughts and perform repetitive behaviors.

Psychiatric Disorder

A mental or behavioral pattern that causes significant distress or impairment of personal functioning.

Asperger Syndrome

A developmental disorder affecting ability to effectively socialize and communicate, part of the autism spectrum.

Autism

A developmental disorder that affects communication and behavior, characterized by challenges with social interaction and by repetitive and restricted patterns of behavior.