Strategy Used by Firms That Have as Many Different Product

question 163

Multiple Choice

strategy used by firms that have as many different product variations,brand names,and advertising programs as countries in which they do business is referred to as a(n)

• A) ethnocentric strategy.
• B) multidomestic strategy.
• C) transnational marketing strategy.
• D) meganational marketing strategy.
• E) multimarket strategy.

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Definitions:

Relationship Selling

A sales approach focused on building a long-term relationship with the customer rather than just making immediate sales.

Primary Purpose

The main reason for which something exists or is done, designed, or used.

Sales Process

A series of steps taken by a salesperson from initiating contact with a potential customer to closing the sale and providing after-sales service.

First Step

The initial action or move in a process or series of actions, often considered crucial for the progress or success that follows.