Which of the Following Statements Accurately Characterizes Buying Behavior in Organizational

question 128

Multiple Choice

Which of the following statements accurately characterizes buying behavior in organizational markets?

• A) Organizational buying behavior is similar to consumer buying behavior since individuals are involved in both processes.
• B) Demand for industrial products is elastic instead of inelastic or derived because companies, not ultimate consumers, determine the quantity of goods produced.
• C) Fewer customers typically exist in organizational markets than in consumer markets.
• D) Purchase orders much more frequent but they are usually small.
• E) Forecasting is not as important in organizational buying as in consumer buying.

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