Marketers Who Want to Increase Their Chances of Selling Products

question 30

Multiple Choice

Marketers who want to increase their chances of selling products and services to organizations must understand its needs,get on its bidder's list,find the right people in its buying center,and ultimately

• A)provide value to organizational buyers.
• B)adapt the product or service to offer the lowest price possible.
• C)beat out all other possible vendors.
• D)sign a binding contract that prohibits changes to the product,time line,or quantities ordered.
• E)establish an e-marketplace to conduct both traditional and reverse auctions.

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Definitions:

Assigned Gender

The gender a person is designated at birth based on physical anatomy, which may or may not align with their actual gender identity.

Gender Variation

Diversity in how individuals experience, express, or identify their gender, which may not conform to societal norms associated with the sex they were assigned at birth.

Sexual Orientation

A person's emotional, romantic, or sexual attraction to others, typically categorized by the gender(s) to which they are attracted.

Conceptually Independent

Describes the state of being free from influence or control by another concept, idea, or factor.