Marketers Use Three Approaches to Try to Change Consumer Attitudes

question 287

Multiple Choice

Marketers use three approaches to try to change consumer attitudes toward products and brands: (1) changing beliefs about the extent to which a brand has certain attributes, (2) changing the perceived importance of attributes, and (3) __________.

• A)reinforcing the consumers' sense of self-confidence in making wise purchase decisions
• B)adding new attributes to the product
• C)refocusing a consumer's attention from one attribute to another
• D)actively educating consumers about the product's competitive advantages
• E)denigrating the attributes of competitors' products

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Definitions:

Trade

The exchange of goods, services, or both between two or more parties, either within a country or across international borders.

Brazil

A large South American country known for its diverse culture, tropical landscapes, and significant contributions to soccer, coffee production, and biodiversity.

Germany

A country in Central Europe known for its rich history, cultural heritage, and as a major economic power.

Psychodynamic

An approach in psychology that emphasizes systematic study of the psychological forces that underlie human behavior, feelings, and emotions and how they might relate to early experience.