Marketers Use Three Approaches to Try to Change Consumer Attitudes

question 287

Multiple Choice

Marketers use three approaches to try to change consumer attitudes toward products and brands: (1) changing beliefs about the extent to which a brand has certain attributes, (2) changing the perceived importance of attributes, and (3) __________.

• A)reinforcing the consumers' sense of self-confidence in making wise purchase decisions
• B)adding new attributes to the product
• C)refocusing a consumer's attention from one attribute to another
• D)actively educating consumers about the product's competitive advantages
• E)denigrating the attributes of competitors' products

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Definitions:

Role Expectations

The behaviors and actions expected from an individual in a certain position or status within a group or society.

360-degree Assessment

A feedback process where an employee is evaluated by their manager, peers, and direct reports, often including a self-evaluation.

Johari Window

A model used to improve understanding between individuals within a group, focusing on self-awareness and mutual understanding.

Integrity

Adherence to moral and ethical principles; soundness of moral character; honesty.