Rackspace U

question 175

Multiple Choice

Rackspace U.S.Inc.is a Web hosting company.That means that if you want to have a website,you could buy not only Internet space from it but also technical support and design services.When its ad tells you that its users consider Rackspace,which is "the risk-free host because it offers dedicated and helpful support any time day or night," you know that Rackspace is most likely trying to do which of the following?

• A) identify its core values
• B) reduce new buyers' cognitive dissonance
• C) increase new buyers' cognitive dissonance
• D) produce a consideration set
• E) evoke problem recognition

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Definitions:

TAT

Thematic Apperception Test, a projective psychological test in which respondents express their thoughts and feelings through stories they create about ambiguous pictures.

Computerized Axial Tomography

A medical imaging technique that uses X-rays to create detailed cross-sectional images of the body, commonly known as a CAT scan.

Electroencephalography

A non-invasive procedure that records electrical activity of the brain using sensors placed on the scalp.

Magnetic Resonance Imaging

A medical imaging technique used in radiology to form pictures of the anatomy and the physiological processes of the body in both health and disease.