The VALS Framework,consumers Can Have Abundant or Minimal Level of Psychological,physical,and

question 258

Multiple Choice

the VALS framework,consumers can have abundant or minimal level of psychological,physical,and material resources.One segment with minimal resources,known as __________,focuses on meeting basic needs (safety and security) rather than fulfilling desires.

• A) Thinkers
• B) Innovators
• C) Makers
• D) Survivors
• E) Strivers

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Definitions:

Study

An investigation or analysis of a subject or area of research to acquire knowledge or establish facts.

Descriptive Statistics

The discipline of quantitatively describing the main features of a collection of data.

Statistical Inference

The process of deriving conclusions about a population based on information obtained from a sample of that population.

Approval

The act of consenting to or agreeing with something often used in the context of formal permissions or endorsements.