The VALS Framework,consumers Can Have Abundant or Minimal Level of Psychological,physical,and

question 258

Multiple Choice

the VALS framework,consumers can have abundant or minimal level of psychological,physical,and material resources.One segment with minimal resources,known as __________,focuses on meeting basic needs (safety and security) rather than fulfilling desires.

• A) Thinkers
• B) Innovators
• C) Makers
• D) Survivors
• E) Strivers

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Definitions:

Corporation

A legal entity that is separate from its owners, endowed with rights and responsibilities, and capable of conducting business.

Preferred Shareholders

Investors who own preferred shares in a company, giving them priority over common shareholders in the distribution of dividends and assets.

Vote

The act of making a choice in an election or decision-making process.

Financing Corporation

A company that provides money to individuals or businesses for the purpose of investment or purchase, expecting repayment usually with interest.