Purchasing a Computer,factors the Consumer Considers Prior to Purchase Are

question 307

Multiple Choice

purchasing a computer,factors the consumer considers prior to purchase are called __________,which represent both the objective attributes of a brand and the subjective ones used to compare different products and brands.

• A) hot buttons
• B) informational alternatives
• C) buying-decision choices
• D) evaluative criteria
• E) consumer attributes

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Definitions:

Primary Group

A small social group characterized by close, personal, and enduring relationships, such as family or close friends.

Collective

Pertaining to a group of individuals acting as a whole, especially when owning property, making decisions, or sharing duties and responsibilities.

Group-Level Goals

Objectives that are set and pursued by a group collectively, rather than by individuals, to achieve a common outcome or task.

Key Characteristics

Essential attributes or features that define and differentiate an object, concept, or phenomenon.