Purchasing a Computer,factors the Consumer Considers Prior to Purchase Are

question 307

Multiple Choice

purchasing a computer,factors the consumer considers prior to purchase are called __________,which represent both the objective attributes of a brand and the subjective ones used to compare different products and brands.

• A) hot buttons
• B) informational alternatives
• C) buying-decision choices
• D) evaluative criteria
• E) consumer attributes

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Definitions:

Michel Foucault

A French philosopher and social theorist known for his analysis of power, discourse, and the relationships between power, knowledge, and society.

Genealogy of Power

A concept, heavily influenced by Michel Foucault, exploring the historical emergence and development of power structures within societies.

Knowledge

Information, understanding, and skills acquired through experience or education; the theoretical or practical understanding of a subject.

Semiotics

The study of signs and symbols, and their use or interpretation in communication processes.