Examlex
consumer's purchases are often influenced by the views,opinions,or behaviors of others.Two aspects of personal influence that are important to marketing are __________ and word-of-mouth activity.
Business Games
Interactive simulations or activities designed to teach management, business strategies, or decision-making skills in an educational or training context.
Median
The middle value in a data set when it is ordered from smallest to largest, or the mean of the two middle numbers when the set has an even number of observations.
Mathematical Average
Another term for mean, which is calculated by adding up all the numbers in a set of data and dividing by the count of numbers.
Mode
The datum that is most recurrent in a given data set.
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