Consumer's Purchases Are Often Influenced by the Views,opinions,or Behaviors of Others.Two

question 50

Multiple Choice

consumer's purchases are often influenced by the views,opinions,or behaviors of others.Two aspects of personal influence that are important to marketing are __________ and word-of-mouth activity.

• A) parental guidance
• B) peer pressure
• C) opinion leadership
• D) government regulation
• E) psychographics

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Definitions:

Delayed Reinforcers

A reward that does not immediately follow the desired behavior, which can still effectively modify behavior over time.

Primary Reinforcer

A stimulus that satisfies a basic biological need and does not require learning to be effective, such as food or water.

Basic Physical Need

A basic physical need refers to fundamental requirements for human survival, such as food, water, shelter, and sleep.

Discriminative Stimulus

A stimulus in the presence of which a particular response is reinforced, and in the absence of which that response is not reinforced, in the context of operant conditioning.