Which of the Following Statements About Groupon Is Most Accurate

question 78

Multiple Choice

Which of the following statements about Groupon is most accurate?

• A) In the alternative evaluation stage of the consumer purchase decision process for Groupon, many Groupon customers focus on place or distribution as the most important evaluative criterion.
• B) In the problem recognition stage of the consumer purchase decision process for Groupon, a need may be triggered by a Groupon "deal of the day" e-mail to present potential customers with an opportunity to do (buy) something they may not ordinarily do.
• C) The typical Groupon user is a 35- to 44-year old male with an average income of about $25,000 who is looking for a great deal.
• D) The Groupon purchase decision is made online and then confirmed by a telephone call when enough consumers agree to the offer and the "deal tips."
• E) Generally, Groupon consumers rarely follow the purchase decision process like they do for other consumer offerings because many of them do not have tablet devices.

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Definitions:

Unconditioned Response

An automatic, reflexive reaction that occurs in response to an unconditioned stimulus without prior learning or conditioning.

Empiricist

An empiricist is someone who emphasizes the role of experience and evidence from the senses in the acquisition of knowledge.

Synaptic Connections

The points at which neurons communicate with each other through chemical signals across the synaptic gap.

Cognitive Maps

Mental representations of physical locations, helping individuals to navigate through and understand spatial environments.