Example of a Marketer-Dominated Source of Information Consulted During an External

question 179

Multiple Choice

example of a marketer-dominated source of information consulted during an external search would include

• A) personal experience.
• B) salespeople.
• C) consumer programs on talk radio stations.
• D) friends and relatives.
• E) Consumer Reports magazine.

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Definitions:

Norms

Accepted standards or expectations of behavior within a group or society.

Low Familiarity

having limited knowledge or experience with something.

Other Culture

The customs, beliefs, arts, and institutions of a society that is different from one's own.

Negotiators

are individuals or representatives involved in discussions aimed at reaching agreements or solving disputes through dialogue.