Former Sales Representatives of Amgen,a Biotech Company,alleged the Company Strongly

question 66

Multiple Choice

former sales representatives of Amgen,a biotech company,alleged the company strongly encouraged its sales force to search confidential medical records in physician's offices in an attempt to find names of patients that would benefit from the use of Amgen's drug Enbrel,a treatment for psoriasis.After reporting this practice,these two people sued Amgen,claiming they did not go along with the scheme because they objected to it as being unethical.Soon after,one of the reps was fired and the other resigned after receiving a poor performance review.These two people are

• A) scabs.
• B) cronies.
• C) whistle-blowers.
• D) contrarians.
• E) ombudsmen.

Grasp the significance of a fulfilled need in personal development and motivation.

Differentiate between psychological needs and social values in the context of human motivation.

Understand the basic principles of motivation and how they apply to organizational success.

Recognize the importance of meeting normal human needs for survival, security, belonging, respect, and fulfillment.

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Definitions:

Distribution Intensity

The level of availability of a product in various outlets within a market, ranging from exclusive to intensive distribution.

Merchandise Flow

The process of moving products from the supplier to the warehouse and ultimately to the retail floor or customer, encompassing supply chain operations.

Inpatient Setting

A healthcare environment where patients stay overnight or for an extended period to receive medical treatment and care.

Condition

A health-related situation.