Examlex
Which of the following products is an example of a low-involvement purchase?
Preconventional Morality
The first level in Kohlberg's theory of moral development, where behavior is guided by punishment avoidance and the pursuit of self-interest.
Punishment
The removal of a pleasant stimulus or the application of an unpleasant stimulus, thereby lowering the probability of a response.
Moral Development
The process through which individuals develop proper attitudes and behaviors towards other people in society, based on social and cultural norms, laws, and rules.
Lawrence Kohlberg
An American psychologist best known for his theory of stages of moral development.
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