Favorable Attitude Toward and Consistent Purchase of a Single Brand

question 141

Multiple Choice

favorable attitude toward and consistent purchase of a single brand over time is referred to as

• A) stimulus generalization.
• B) attitudinal discrimination.
• C) brand loyalty.
• D) behavioral loyalty.
• E) consumer allegiance.

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Definitions:

Constant-Growth DDM

A model for valuing a company's stock by using predicted dividends and discounting them back to present value assuming a constant growth rate.

Preferred Share

A class of ownership in a corporation with a higher claim on assets and earnings than common stock.

Dividend

A portion of a company's earnings that is paid to shareholders, typically on a quarterly basis.

Earnings Retention Ratio

The proportion of a company's earnings not distributed as dividends but reinvested back into the company.