Consumer's Subjective Perception of How a Product or Brand Performs

question 290

Multiple Choice

consumer's subjective perception of how a product or brand performs on different attributes based on personal experience,advertising,and discussions with other people are referred to as __________.

• A) beliefs
• B) values
• C) attitudes
• D) predispositions
• E) opinions

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Definitions:

Web-based Communication

The exchange of information using internet-based platforms, including email, social media, and websites, facilitating instant and broad connectivity.

Gross Rating Points

A measure in advertising that indicates the reach or frequency of a particular media campaign, expressed as a percentage of the target audience.

Banner Ads

A form of online advertising that integrates a rectangular graphic display into a webpage, designed to attract traffic to a website by linking to the advertiser's site.

IMC Efforts

Integrated Marketing Communication efforts aim to unify and coordinate all marketing communications to provide a consistent message across all channels.