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the VALS framework,consumers motivated by ideals are guided by knowledge and principle.One segment of the two Ideals-motivated groups,known as __________,have fewer resources and are conservative,conventional people with concrete beliefs based on traditional,established codes such as family,religion,community,and the nation.
Locus of Causality
Refers to the perceived source of control over events or outcomes, whether internal (within an individual) or external (outside forces or circumstances).
Attribution
The process by which individuals explain the causes of behavior and events.
Capable of Performing
The ability or competency to carry out tasks or fulfill roles effectively.
Dimension of an Attribution
The aspects considered when evaluating the cause of behavior, typically including locus (internal vs. external), stability, and controllability.
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