The VALS Framework,consumers Can Have Abundant or Minimal Level of Psychological,physical,and

question 258

Multiple Choice

the VALS framework,consumers can have abundant or minimal level of psychological,physical,and material resources.One segment with minimal resources,known as __________,focuses on meeting basic needs (safety and security) rather than fulfilling desires.

• A) Thinkers
• B) Innovators
• C) Makers
• D) Survivors
• E) Strivers

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Definitions:

Low Levels

Refers to stages or positions that are at the bottom or near the bottom of a hierarchical structure or scale.

Life Satisfaction

A measure of how content an individual is with their life as a whole, often used as an indicator of psychological wellbeing.

Role Conflict

A situation in which an individual faces competing demands or expectations from different roles they occupy, leading to stress or difficulty in decision-making.

Authoritative

Characterized by having or showing control, power, or the right to make decisions, often in a confident and assertive manner.