The VALS Framework,consumers Can Have Abundant or Minimal Level of Psychological,physical,and

question 258

Multiple Choice

the VALS framework,consumers can have abundant or minimal level of psychological,physical,and material resources.One segment with minimal resources,known as __________,focuses on meeting basic needs (safety and security) rather than fulfilling desires.

• A) Thinkers
• B) Innovators
• C) Makers
• D) Survivors
• E) Strivers

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Definitions:

Cost of Goods Sold

The direct costs attributable to the production of the goods sold by a company. This includes material and labor costs.

Debt-to-Equity Ratio

A financial metric that shows the balance between the equity provided by shareholders and the debt leveraged to support a company's assets.

Working Capital

The difference between a company's current assets and current liabilities, indicating the liquidity available for its day-to-day operations.

Long-term Liabilities

Financial obligations of a business that are due more than one year in the future, such as bonds payable or long-term loans.