Avon Ad -Consider the Avon Ad Above.Avon Has Already Donated Millions Toward

question 196

Multiple Choice

Avon Ad
-Consider the Avon ad above.Avon has already donated millions toward breast cancer research.One contributing factor was the sale of a bag designed by Marimekko^® exclusively for the Avon Breast Cancer Crusade.One hundred percent of net profits were donated to the crusade.This is an example of

• A) philanthropic marketing.
• B) corporate altruism.
• C) the marketing concept.
• D) green marketing.
• E) cause marketing.

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