VALS System Seeks to Explain Why and How Consumers Make

question 266

Essay

VALS system seeks to explain why and how consumers make purchase decisions.Consumers motivated by ideals are guided by knowledge and principle.Explain the difference between Thinkers and Believers.

---

Definitions:

Potential Coalitions

Possible alliances or partnerships that may form between parties or individuals with shared interests or goals.

Coalition Members

are individuals or entities that have joined forces in pursuit of a common goal or interest, especially within the context of negotiations or policy-making.

Oppose

To actively resist or refuse to comply with something or someone.

Authentic Tactics

Strategies or methods that are genuine and true to one's values and beliefs, often used to achieve a specific goal or purpose.