Multicultural Marketing Refers to Combinations of the Marketing Mix That

question 82

Multiple Choice

Multicultural marketing refers to combinations of the marketing mix that reflect the unique attitudes,ancestry,communication preferences,and lifestyles of different __________.

• A) races
• B) nations
• C) religions
• D) generational cohorts.
• E) genders.

---

Definitions:

Opportunity Cost

The forfeiture of potential benefits from other options by selecting a specific one.

Fixed Costs

Business expenses that remain constant regardless of the level of production or sales activities, such as rent, salaries, and insurance.

Variable Costs

Costs that change in proportion to the level of goods or services a company produces.

Sunk Costs

Costs that have already been incurred and cannot be recovered, and thus should not affect future economic decisions.