2008,Apple Filed for and Received Approval from the U

question 325

Multiple Choice

2008,Apple filed for and received approval from the U.S.Patent and Trademark Office to trademark the "App Store" name to describe a service that allows its iPhone and iPad customers to purchase and download applications,video games,and other software.Over the past few years,Apple has invested millions in advertising and publicity and customers have purchased millions of dollars of software from its "App Store." However,Amazon.com and Microsoft both claim that Apple does not have exclusive rights to the name because other firms use it to describe their online storefronts where consumers can obtain software for smartphones and tablet devices.Apple has filed lawsuits against these firms,particularly Amazon,for violating its trademark.Why should Apple rigorously protect its "App Store" trademark?

• A) Apple risks losing its status as a generic smartphone and tablet device manufacturer.
• B) In order to maintain the use of its widely recognizable trademark, Apple must prevent the name from becoming generic.
• C) The Robinson-Patman Act conferred ownership of the "App Store" name and other trademarked property to Apple and/or Microsoft.
• D) The government will file charges for trademark infringement only if Apple, the owner of the trademark, has documented proof of wrongdoing by Amazon.
• E) By protecting its trademark, Apple is protecting the entire smartphone and tablet device industries from indirect competition.

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Definitions:

Indexation

The automatic correction by law or contract of a dollar amount for the effects of inflation

Time Inconsistency

The tendency of people to change their plans or decisions over time in ways that they might not have predicted or considered optimal originally.

Zero Inflation

A situation in which prices remain constant over time, indicating no general increase in the level of prices in an economy.

Nobel Prize

Prestigious awards given annually across various categories, including Peace, Literature, and various sciences, recognizing significant achievements.