Developing Marketing Programs for New Offerings,marketing May Provide Staff to Serve

question 215

Multiple Choice

developing marketing programs for new offerings,marketing may provide staff to serve as part of a(n) __________,which consists of a small number of people from different departments who are mutually accountable to accomplish a task or a common set of performance goals.

• A) cross-functional team
• B) department
• C) strategic business unit
• D) organization
• E) business consortium

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Definitions:

Stimulus Generalization

The process by which a conditioned response becomes associated with stimuli that are similar but not identical to the original conditioned stimulus.

Conditioned Response

A learned response to a previously neutral stimulus that has been repeatedly presented along with an unconditioned stimulus.

Heredity

The transmission of physical or mental traits from one generation to the next through genetics.

Environment

The surroundings or conditions in which a person, animal, or plant lives or operates, encompassing both natural and built contexts.