Marketing to Occur,there Must Be Two or More Parties with Unsatisfied

question 103

Multiple Choice

marketing to occur,there must be two or more parties with unsatisfied needs.Cadbury Beverages,Inc.has begun distributing Country Time lemonade through supermarkets at a price comparable to that of soft drinks.The most likely "second" party needed for marketing to occur would be

• A) people who are nostalgic about childhood summers.
• B) people with a desire for a beverage other than soda or water.
• C) product demonstrators who offer samples of Country Time lemonade to shoppers at local supermarkets.
• D) a local distributor of alcoholic beverages.
• E) a nutritionist promoting the benefits of fresh fruit in people's diets.

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Definitions:

Marketing Dashboard

A tool that aggregates and visualizes key marketing metrics and KPIs to monitor performance and inform decisions.

Engagement Metrics

Measures used to assess the level of interaction and involvement of users with a digital platform, such as likes, shares, and comments.

Branded Content Marketing

A marketing strategy that involves creating content that is directly linked or associated with a brand, allowing for storytelling around the brand or its values.

Unethical Practices

Behaviors or actions within a professional or organizational context that are morally wrong, either legally or according to the profession’s guidelines and principles.