Lands' End Ships Each Order Within 48 Hours and Its

question 329

Multiple Choice

Lands' End ships each order within 48 hours and its guarantee is the best in the world,as exemplified by its tagline "Guaranteed.Period." These marketing actions by Lands' End are MOST LIKELY examples of __________ goals.

• A) profit
• B) market share
• C) employee welfare
• D) social responsibility
• E) customer satisfaction

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Definitions:

Capital Budgeting

The process of evaluating and selecting long-term investments that are in line with the goal of an organization's wealth maximization.

Tax Rate

The ratio at which taxes are imposed on a person or business entity.

After-Tax Discount Rate

The discount rate that is applied to cash flows after taking into account the effects of taxes.

Working Capital

A financial metric representing the difference between a company's current assets and current liabilities, indicating short-term liquidity.